IMPACTS WE ACHIEVED
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Globally
1,930
US$ 20
Over 3
entrepreneurs
billion in revenues in
2018
million jobs created
Malaysia
36
MYR 1.4
2,200
local companies in both tracks
billion in revenues in
2018
employees hired in 2018
IMPACTS WE ACHIEVED
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors.
Globally
1,930
US$ 20
Over 3
entrepreneurs
billion in revenues in
2018
million jobs created
Malaysia
36
MYR 1.4
2,200
local companies in both tracks
billion in revenues in
2018
employees hired in 2018
Board Member
Loi Tuan Ee
Farm Fresh
When it comes to moo-ving the needle of the local dairy industry, there’s no one udder than Farm Fresh. In just 7 years, farmer and entrepreneur Loi Tuan Ee successfully built and scaled a dairy farm, consequently making the Farm Fresh brand the market leader in all-natural and fresh dairy products in Malaysia.
A naturalist at heart, Loi’s path to Farm Fresh began when he immersed himself in agriculture after years in the corporate world. He started by growing palm oil trees, dragonfruit, and rearing Arowana fish on the 83-acres of land he owned in Johor. He eventually started rearing dairy goats to deal with the fruit waste, when it was then brought to his attention on how farmers were constantly overcharged by traders for their milk produce. Loi’s solidarity towards farmers coupled with his realization of the market opportunity within the dairy industry, compelled him to sell the rest of his previously owned businesses to focus solely on the cattle dairy industry in 2008.
Today, Farm Fresh offers a range of fresh, flavored, and cultured milk and yoghurt drinks, and prides itself in reaching shelves within 48 hours of milking, resulting in a taste that is 100% natural.
Loi began his entrepreneurial journey before Holstein, founding two companies within the packaging industry: Ready Chemical and Multiview Enterprise, which were then sold to Century Bond where he was appointed as director and Group Deputy Managing Director.
In July 2016, Loi was selected as an Endeavor Entrepreneur in the 65th Endeavor International Selection Panel in Bali.
Loi joined Endeavor Malaysia's board in 2023.
