Swee Lin is a senior board level executive with more than 28 years of management experience in the Asean region creating shareholder value in media, financial services and e-commerce sectors. Since 2007, she served on boards of financial services and media entities in Malaysia.

Currently she is an External Advisor to Bain & Co SE Asia Inc and serves on the board of Principal Asset Management Berhad, a joint venture between Principal Financial Group and CIMB Bhd as its Independent Non Executive Director.

Previously attached to Astro Malaysia Holdings as its Group Chief Operating Officer, she also served as an Executive Director of Astro Go Shop, a joint venture with GS Home Shopping Inc. Korea. As a founding management team member, she spearheaded Astro’s vertical expansion into e-commerce in 2015 and was instrumental to GoShop’s genesis. Under her stewardship, Astro garnered several APAC and global wins for its enterprise wide digital transformation as well as successful cloud enabled technology platform rollouts.

Prior to that, as EVP - Retail Bank at Alliance Bank Malaysia Bhd and Executive Director of Alliance Islamic Bank, she played a significant role in its retail banking transformation and successfully reshaped it business operating model which set it on a new growth trajectory. She has also held senior leadership positions at Standard Chartered Bank with responsibilities for its Wealth Management, Priority Banking, Credit Cards and Personal Loan portfolios. In the earlier years of her career, she gained multidisciplinary industry exposure in FMCG, insurance, food and beverage and pharmaceuticals when she headed up a regional business at Ogilvy One Worldwide, part of WPP PLC (FTSE 100), which operated in Malaysia to serve its Asia Pacific clients.